Job Details

Lead Administrator - Marketing Analytics and Operations
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Position Number: 5723205
Location: Lubbock, TX
Position Type: Business - Marketing and Sales

Lead Administrator - Marketing Analytics and Operations
Lubbock
39055BR
Marketing and Communications

Position Description
Performs managerial work providing direction and guidance in setting and achieving goals and objectives; developing policies; reviewing guidelines, procedures, rules, and regulations; establishing priorities, standards, and measurement tools for determining progress in meeting goals; coordinating and evaluating program activities; and establishing and monitoring budgets. May plan, assign and supervise the work of others. Works under limited supervision with latitude for the use of initiative and independent judgment.

Major/Essential Functions

Lead the monthly and/or weekly reporting efforts for TTU stakeholders, offering a holistic view of marketing channel performance and identifying trends within accounts.
Provide optimization recommendations and actionable insights for Google Ads, Meta Ads, and other paid media channels based on performance data analysis through tools such as SEM Rush.
Act as the lead resource for Marketing & Communications regarding reporting and data analytics tools, ensuring proficiency and effective utilization of available resources.
Provide performance projections and budget recommendations to the marketing functional group, supporting strategic decision-making processes.
Stay informed about emerging trends and developments in marketing tools and practices, actively participating in cross-departmental knowledge sharing initiatives
Standardize the marketing functional group's approach to A/B testing through brief development and implementation, ensuring consistency and effectiveness in testing methodologies.
Monitor and track the spending of advertising campaigns, generating regular billing reports for financial stakeholders and TTU billing managers.
Title, collect, and organize analytics and billing reports for future reference and analysis, maintaining a comprehensive and accessible repository of marketing data.
Utilize Sprout, Ad Studio, Meltwater, and other relevant platforms to create weekly organic social metrics and social listening reports. Distribute these reports across teams and to senior leadership to inform decision-making and provide insights on sentiment, which can guide the paid media strategy.
Work collaboratively with marketing and communications teams and stakeholders across campus to provide additional depth on metrics, demonstrating ROI. For instance, collaborate with enrollment management after a campaign targeted at applications to assess the actual impact on application submissions from the targeted area.

Required Qualifications
Bachelor's degree in area of expertise or closely related area required. Five (5) years of experience in planning, developing, or implementing programs or research grants. Additional education may substitute for required experience on a year-for-year basis.

Preferred Qualifications

Bachelor's degree plus four years progressively responsible related experience; OR a combination of education and/or experience to equal eight years.
Excellent communication and presentation skills, with the ability to create compelling presentations and effectively communicate complex data and insights to diverse audiences, including senior leadership, marketing teams, and cross-functional stakeholders.
Previous experience working in marketing or analytics roles within the higher education sector, with an understanding of the unique challenges and opportunities in marketing to students, faculty, and other stakeholders in an educational setting.
Knowledge of A/B testing methodologies and experience with standardizing testing processes is preferred.

Minimum Hire Rate
4000

To apply, visit workattexastech.com

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, genetic information or status as a protected veteran.